I was contracted by Bolik Marketing Agency to lead a lifestyle product photography shoot as part of their rebranding initiative for their Client Mudd Works Soap. The goal was to create visually compelling content that reflects the brand's refreshed identity and natural, handcrafted quality. This shoot was designed to elevate the overall look and feel of the brand while driving engagement across their social media platforms.

The creative direction focused on capturing the essence of clean, mindful living through high-quality imagery of the soap in use and styled within real-life settings. From product close-ups to atmospheric lifestyle shots, each image was curated to communicate the brand’s values and appeal to its target audience.

This collaboration successfully provided Mudd Works with a refreshed visual identity and a library of versatile content that can be used for marketing, website, and social media campaigns.